The most important foundation to your business image is branding:
Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Every touch point of your client will experience your brand. Some examples of branding:
- Logo Guidelines
- Brand Book
A brand Book defines specific business colors, typography, graphic elements, and layouts for future marketing materials. This book can be as brief or as extensive as you prefer. Under the Branding category also falls Graphic Design. Designing your logo, brochure, stationary, website, or any other project you have in mind.
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